WHY ON NOVEMBER 4th?
The International Marketing Day will be celebrated every November 4th
Why was that day chosen?
- In marketing, the number 4 has a very special meaning because they stand for the 4P’s of the marketing-mix: Product, Price, Promotion and Placement . This are the four elements were the ones E. Jerome McCarthy used to define the concept of marketing in 1960.
The platform to obtain the International Marketing Day is an initiative of the Club de Marketing Málaga. This institution was founded in 2007 and began its activity as a professional association in the month of November (that it’s the month number 11).
To make this day official, give us your support in this link. If you still want to know more, here we leave you more information.