The International Marketing Day will be celebrated the next November 4th, 2018.
Why was that day chosen?
- In marketing, the number 4 has a very special meaning because they stand for the 4P’s of the marketing-mix: Product, Price, Promotion and Placement . This are the four elements were the ones E. Jerome McCarthy used to define the concept of marketing in 1960.
- The platform to obtain the International Marketing Day is an initiative of the Club de Marketing Málaga. This institution was founded in 2007 and began its activity as a professional association in the month of November (that it’s the month number 11).