1. To achieve the recognition of marketing as a necessary discipline for the economic development of countries.
  2. To improve the competitiveness of companies in local, national and international markets.
  3. So that people know how to value what marketing is and learn to differentiate it from bad business practices.
  4. To show to people, institutions and companies the importance of this activity for society as a whole.
  5. So that the professionals of this discipline can celebrate their activity with the rest of their colleagues around the world.