- To achieve the recognition of marketing as a necessary discipline for the economic development of countries.
- To improve the competitiveness of companies in local, national and international markets.
- So that people know how to value what marketing is and learn to differentiate it from bad business practices.
- To show to people, institutions and companies the importance of this activity for society as a whole.
- So that the professionals of this discipline can celebrate their activity with the rest of their colleagues around the world.